The Problem

global counterfeiting global counterfeiting global counterfeiting
global counterfeiting
the public

The Public

the brands

Brands

The counterfeit problem is both online and offline.

An authentic purse costs more than $29 on eBay™.

Flea markets and second hand stores sell counterfeit goods unchecked.

A company using a trademarked logo must pay the trademark registrant usage royalties.

Counterfeit pharmaceuticals present a dangerous problem.

The Solution

Technology solution

Use crowdsourced tips to fight the problem through web and mobile devices.

Incentive solution

Reporters are provided with relevant information (such as field manuals, common counterfeit images, and latest packaging) from our knowledge library to aid them in determining the authenticity of a product.

Tips solution

Reporters can submit "tips" of infringing products, logos, and other IP abuse like diversion goods.

Geo-location solution

Geo-location allows brands to identify where the counterfeit products are located.

Brand solution

Brands use the tips as they see fit, including notifying law enforcement, private inspectors, or sending cease and desist notices.

How it works

SNAP

Reporters determine product authenticity and submit tips by taking photos

TAG

category comments

Reporters tag their tips with information determined by each brand like price, stitching, and item colors

Location of reporter and infringing goods is tagged

SUBMIT

Brands receive real-time, actionable data